When a brand wants to set up an in-store display to help sell more product, display enhancers are an amazing way to grab the customer’s attention.
Display enhancers are larger branded POS pieces that generate a look and feel that helps your brand connect with consumers. By creating an association with a theme, occasion, or a lifestyle that connects with your intended consumer target, you can use the display enhancer as a way to draw them in. When they see it, they’ll recognize that this is a brand for them.
For example, Stella Rosa used large football goal posts with a banner, along with a 3x5 branded floor mat that resembled a football field, in over 500 stores to promote an association with football season. Large product displays surrounded the goal post and mat, providing a theme that consumers couldn’t miss.
Nugogo made these corrugated ROAR bottle that were used in store to generate huge product awareness and drive impulse sales for this fun, delicious, healthy brand.
